Brand Kit
Every mark, colour and cut of type that POV runs on. Take the files you need and copy the rest straight off the page.
Primary Logo
The full lockup, in its two approved cuts. Solid black on light and near-white grounds; the keylined cut on brand purple and anything else with colour in it. Keep clear space around it of at least the height of the hat.
The Mark
The hat without the wordmark, for avatars, app icons and anywhere the lockup is too wide to read. Three cuts, chosen by how many inks you have rather than by preference.
Colors
Fifteen values in four families, laid out at the proportions the brand deck gives them. Purple is the identity and the ground every logo is drawn on; amber is the second voice, not a tint of the first. Click any tile to copy its hex.
Banners & Social
The header artwork and both profile pictures. The header is the brand's own line drawn rather than written: purple climbing on one side, amber falling on the other. The avatars ship at 800 square so they downscale to whatever a platform asks for.
Typeface
Nunito carries everything that is read: headlines at ExtraBold, running copy between Regular and Bold. Sniglet draws the wordmark and nothing else. Two faces, and only one of them is for setting text in.
Weight · 200 to 1000, named to 900
Character set · hover to preview
Logo · Sniglet
The face the wordmark is drawn from — Sniglet Regular, with a hard black offset behind it and no blur. It is here so the mark can be redrawn, not so it can be typed in: set a heading in it and the page starts competing with its own logo. It also ships a narrower character set than Nunito — most Central and Eastern European accented forms are missing — so a name set in it can fall back to another font mid-word without saying so.